Health/Fitness/Nutrition Coaching App
This app provided a scalable way to offer personalized nutrition, fitness, and healthy lifestyle coaching in a fun, accessible, and social platform that felt simple and familiar.
By leveraging existing behaviors like photo-documenting food and activities, we got users more engaged than traditional apps based on logging food macros and exercise stats. Using algorithms developed by data scientists on the team, the system could alert a relevant coach if measurements were trending toward unhealthy levels or if usage patterns indicated a decline in engagement.
Each user gets matched to dedicated coaches for the areas of fitness, nutrition, and health that are a best fit based on their desired coaching style. Live messaging is available when a user asks questions or when the data indicates that a human intervention is needed.